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The pandemic has disproportionately impacted AAPI businesses, an additional struggle in a year filled with increased discrimination, violence, and anti-Asian sentiment. One great way to support the AAPI community as it confronts the unexpected perils of this global pandemic is to uplift, celebrate and SHOP at AAPI businesses.
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Check out this article to see some of East West Bank’s clients that are trailblazing paths for AAPI businesses.

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Experiencing AAPI hate is horrific, but being prepared can increase your chances of protecting yourself and your community. Here are some ways you can act against hate.

5 Things to Consider When Experiencing Hate *


  1. Safety First: Trust your instincts and assess your surroundings. If you feel unsafe and you are able to, leave the area.
  2. Stay Calm: Take a deep breath, limit eye-contact, and maintain neutral body language.
  3. Speak Out (If you can do so safely): In a calm and firm voice establish physical boundaries and denounce their behavior and comments.
  4. Seek Immediate Support: Ask bystanders for support or intervention.
  5. Seek Emotional Support: Once you feel safe, take time to recover and reach out to someone to talk about what happened. Remember this is not your fault, and you are not alone. Below are some resources for seeking support:

5 Ways to Help If You Witness Hate *

  1. Take Action: Approach the targeted person, introduce yourself, and offer support.
  2. Actively Listen: Ask before taking any actions and respect the targeted person’s wishes. Monitor the situation if needed.
  3. Ignore Attacker: Using your discretion, attempt to calm the situation by using your voice, body language, or distractions.
  4. Accompany: If the situation escalates, invite the targeted person to join you in leaving.
  5. Offer Emotional Support: Help the targeted person by asking how they’re feeling. Assist them in figuring out what they want to do next.

Encourage those who experience or witness acts of hate towards the AAPI community to report an incident. Reporting incidents helps us understand what is happening and guides us in developing policies for which we can advocate. Here are a few websites where you can report an incident.

Share safety tips with your friends and family on what to do if encountering or witnessing hate.

5 Ways to Help Your Community Combat Hate *

  1. Be civically engaged in your local community, and know what organizations are working for racial justice.
  2. Make sure your elected officials are doing what they can to increase resources and promote safety for the AAPI community.
  3. Advocate for expanded protection of civil rights to protect AAPIs from harassment and discrimination and make sure your state has public accommodation laws protecting the AAPI community from discrimination in business.
  4. Work with your workplace, school, faith-based institution, union, or community organization to issue a statement denouncing anti-Asian and anti-Pacific Islander racism and to encourage everyone to work towards racial justice.
  5. Take a bystander intervention training course so you know how to effectively step in when you see a hate crime, without putting yourself in danger.

* Learn more about how to help at the StopAAPIHate website.

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