With ever-changing taste buds and new trends, attracting new clientele and maintaining a successful restaurant is an incredibly challenging feat. Crustacean, an upscale eatery in Beverly Hills, found a way to artfully fuse Asian and European cuisine in a way that has anchored them in the community for years to come. Motivated by growth and expansion, the An family has been in business for nearly 25 years.
Nicknamed “the mother of fusion cuisine,” Helene An received the Pioneer Award in Culinary Arts from the Smithsonian Asian Pacific American Center in 2019. She has the unique ability to capture the essence of Vietnamese cuisine while bringing in Chinese and French cultures into her food. Her dedication to evolving tastes is what makes Crustacean unique and has ensured their continued success. Helene pays homage to her Vietnamese heritage through this delicate fusion in a way that people can understand and appreciate.
To us, if you want to get a message across, and you want someone to be exposed to your culture and receive it, you must first do it in a way that people understand it.